Privacy Policy

Last updated: August 2026

Applied Performance ("Applied Performance", "we", "us" or "our") is a fitness and performance coaching platform that allows coaches to deliver training programs, communicate with clients, review training, track progress and manage their coaching services.

Applied Performance is currently operated under the trading name Applied Performance.

This Privacy Policy explains what personal information we collect, why we collect it, how it is used and shared, how long we keep it, and the rights you have over your information.

For privacy questions or requests, contact: ben@optimumphysiques.co.uk

1. Information We Collect

The information we collect depends on how you use Applied Performance and whether you use the platform as an athlete/client or coach.

Account and Profile Information

We may collect:

• Name
• Email address
• Profile photograph
• Date of birth or age where provided
• Account type
• Coach/client relationship
• Other profile information you choose to provide

Training and Performance Information

When you use Applied Performance for coaching, we may process information including:

• Training programs
• Exercises and workouts assigned to you
• Completed sessions
• Sets, repetitions and weights
• Workout scores and times
• Personal bests
• Strength and conditioning benchmarks
• Session completion history
• Training notes
• Coach feedback
• Training progress and performance history
• Ranks, milestones and achievements

This information is used to deliver coaching and maintain a record of your training and progress.

Readiness and Training Feedback

Applied Performance may allow athletes to provide information about their readiness to train.

This may include information relating to:

• Sleep
• Soreness
• Stress
• Recovery
• Energy or perceived readiness
• Injuries or physical limitations reported by the athlete
• General feedback about how training feels

Some of this information may constitute health-related or special category personal data under applicable data protection law.

We process this information only where we have an appropriate lawful basis and, where required, an additional legal condition for processing health-related information.

This information is used for fitness and performance coaching purposes.

Nutrition Information

Where you use nutrition features, we may process information including:

• Estimated calorie requirements
• Calorie targets
• Macronutrient targets
• Protein, carbohydrate and fat intake
• Food or nutrition information entered into the platform
• Nutrition tracking history
• Images or labels submitted for nutrition analysis where this feature is available

Nutrition information is used to support fitness, performance and general nutrition coaching.

Photos, Videos and Media

You may upload media to Applied Performance, including:

• Training videos
• Exercise technique videos
• Workout photographs
• Nutrition-related images
• Profile photographs

Coaches may review training videos and provide feedback, including annotations and recorded or written feedback.

Only upload media that you have the right to upload.

Messages and Community Content

We may process communications made through Applied Performance, including:

• Direct messages between coaches and athletes
• Community messages
• Comments
• Coach announcements
• Training feedback
• Content you choose to share with other users

Information posted in community areas may be visible to other users who have access to that community.

Coach and Business Information

If you use Applied Performance as a coach, we may also process information relating to:

• Your coaching account
• Client relationships
• Coaching products
• Subscription level
• Billing status
• Business information you provide
• Storefront or profile information
• Support requests

Technical and Usage Information

We and our technology providers may automatically process limited technical information required to operate, secure and improve the platform.

This may include:

• Device type
• Operating system
• App or browser information
• Login and authentication events
• Error and diagnostic logs
• Security events
• General usage information

We do not use this information to make medical or health decisions.

2. How We Use Your Information

We may use personal information to:

• Create and manage accounts
• Connect athletes with their coach
• Deliver training programs
• Record workout results
• Track performance and progress
• Calculate personal bests
• Track session completion, ranks and achievements
• Allow coaches to review athlete training
• Provide video review and technical feedback
• Operate readiness features
• Suggest adaptations to training
• Provide nutrition tools
• Enable messaging and community features
• Provide coach dashboards and summaries
• Provide AI-assisted coaching functionality
• Process subscriptions and payments
• Provide customer support
• Maintain platform security
• Diagnose technical problems
• Prevent misuse or fraud
• Improve the reliability and functionality of Applied Performance
• Meet legal and regulatory obligations

We do not sell your personal information.

3. Readiness and Automated Training Adaptations

Applied Performance includes features that can use readiness information to suggest changes to an athlete's scheduled workout.

For example, information about recovery, soreness or readiness may result in a training session being modified.

These features are designed to support fitness programming.

Where a workout is adapted:

• The athlete is informed that the workout has been adapted.
• The athlete may be able to view or revert to the original session.
• Relevant information may be visible to their assigned coach.
• The coach remains responsible for their coaching relationship with the athlete.

Automated adaptations are not medical decisions.

4. Artificial Intelligence

Applied Performance uses artificial intelligence and automated technology to support certain platform features.

AI may be used to assist with functions such as:

• Training adaptations
• Coaching summaries
• Analysis of training information
• Nutrition-related functionality
• Organisation or presentation of coaching information
• Other AI-assisted features clearly identified within the platform

Information submitted to these features may be processed by technology providers used to operate Applied Performance.

Applied Performance is hosted and operated using Base44 infrastructure. Base44 may use subprocessors to provide services including hosting, storage, media hosting, logging and AI functionality.

AI-generated information may be inaccurate or incomplete and should not be treated as professional medical advice.

Coaches and athletes should use appropriate judgement when relying on AI-assisted recommendations.

5. Applied Performance Is Not a Medical Service

Applied Performance is a fitness and performance coaching platform.

It is not a medical service.

Applied Performance does not provide:

• Medical advice
• Medical diagnosis
• Medical treatment
• Emergency medical services

Information about readiness, soreness, injuries, nutrition or training feedback is collected to support fitness and exercise programming.

AI-assisted features are not designed to diagnose, treat, prevent or manage medical conditions.

If you have a medical concern, injury or symptoms requiring medical attention, you should seek advice from an appropriately qualified healthcare professional.

6. Coaches and Athlete Information

Athletes using Applied Performance may be linked to an assigned coach.

The assigned coach may have access to information necessary to provide coaching, including:

• Training programs
• Workout results
• Personal bests
• Readiness information
• Nutrition information where used
• Training videos
• Coach review material
• Messages
• Progress information

Coaches are expected to access and use athlete information only for legitimate coaching purposes.

Where an independent coach uses Applied Performance to manage their own clients, that coach may also have their own data protection responsibilities in relation to those clients.

7. Legal Bases for Processing

Depending on the information and reason for processing it, we may rely on different lawful bases under applicable data protection law.

These may include:

Contract

Where processing is necessary to provide the Applied Performance service or coaching functionality requested by the user.

Legitimate Interests

We may process information where necessary for legitimate interests such as:

• Operating and improving the platform
• Maintaining security
• Preventing fraud and misuse
• Providing appropriate coaching functionality
• Diagnosing technical problems

We consider the impact on users' rights and interests before relying on legitimate interests, with particular care where the user is a child.

Consent

We may rely on consent where appropriate, particularly for optional processing or where the law requires consent.

Where processing relies on consent, you may withdraw that consent.

Legal Obligations

We may process or retain information where necessary to comply with legal, tax, accounting, regulatory or other obligations.

Where information constitutes special category data, including certain health-related information, we will only process it where an appropriate condition under applicable data protection law applies.

8. How We Share Information

We do not sell personal information.

We may share or make information available to:

Your Coach

Athlete information may be available to the coach assigned to that athlete where necessary to provide coaching.

Service Providers

We use third-party technology providers to operate Applied Performance.

These providers may assist with:

• Application hosting
• Database storage
• Media storage
• Authentication
• Email delivery
• Artificial intelligence
• Logging and diagnostics
• Analytics
• Payment processing
• Platform infrastructure

These providers may process information only as necessary to provide their services to us, subject to applicable agreements and safeguards.

Legal and Safety Requirements

We may disclose information where reasonably necessary to:

• Comply with law or legal process
• Respond to lawful requests from authorities
• Protect users
• Investigate fraud or misuse
• Protect the security of Applied Performance
• Establish, exercise or defend legal claims

9. Base44 and Platform Infrastructure

Applied Performance is currently built and hosted using Base44.

Base44 provides infrastructure used to operate the application and may engage subprocessors for functions such as:

• Data storage
• Server hosting
• Media hosting
• Email transmission
• AI API calls
• Analytics
• Application logging

Because these services may operate internationally, personal information may be processed outside the United Kingdom.

Where required, appropriate safeguards are used for international transfers in accordance with applicable data protection law.

10. Payments

Where payment functionality is used, payment information may be processed by third-party payment providers.

Applied Performance does not intentionally store full payment card numbers where payments are processed through an external payment provider.

Payment providers process payment information according to their own privacy policies and legal obligations.

We may retain information about:

• Subscription status
• Payment status
• Product purchased
• Transaction references
• Billing history

where necessary to operate accounts and maintain appropriate financial records.

11. Children and Young People

Applied Performance may be used by people under the age of 18.

We recognise that children and young people require additional protection when their personal information is processed.

Where a user is under 18, we aim to:

• Collect only information reasonably necessary to provide the service.
• Present privacy information in an appropriate and understandable way.
• Apply additional care when relying on legitimate interests.
• Obtain parent or guardian involvement or consent where required by law.
• Avoid using children's information in ways they would not reasonably expect.

Where consent is relied upon and applicable law requires parental or guardian authorisation, we will take reasonable steps to obtain that authorisation.

Parents or guardians may contact us regarding a child's personal information at:

ben@optimumphysiques.co.uk

12. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

While an account remains active, we may retain information necessary to provide the platform and maintain the user's training history.

If an account deletion is requested, personal information associated with that account will normally be scheduled for deletion within 30 days.

Some information may be retained for longer where reasonably necessary for:

• Legal obligations
• Tax or accounting requirements
• Fraud prevention
• Security
• Resolving disputes
• Establishing or defending legal claims
• Technical backup and recovery processes

Where information cannot immediately be removed from backup systems, it may remain securely stored until those backups are overwritten or deleted according to the relevant retention cycle.

13. Account Deletion

You may request deletion of your account and personal information.

To request deletion, use any account deletion functionality available within the app or contact:

ben@optimumphysiques.co.uk

We will normally process account deletion within 30 days.

Deleting an account may permanently remove access to:

• Training history
• Personal bests
• Messages
• Uploaded media
• Nutrition history
• Rank and achievement history
• Other account information

Certain records may be retained where required by law or for the limited reasons described in this policy.

14. International Transfers

Some technology providers used by Applied Performance operate outside the United Kingdom.

This means personal information may be processed in countries including the United States and other jurisdictions.

Where UK data protection law requires safeguards for an international transfer, we or our service providers rely on appropriate mechanisms recognised under applicable law, which may include adequacy regulations, approved contractual safeguards or other lawful transfer mechanisms.

15. Security

We take reasonable technical and organisational measures designed to protect personal information.

These may include:

• Authentication controls
• User permissions
• Role-based access
• Restricted coach/client access
• Secure platform infrastructure
• Logging and monitoring
• Access controls for administrative functions
• Security measures provided by our infrastructure providers

However, no internet service or electronic storage system can guarantee absolute security.

Users are responsible for keeping their login credentials secure and should not share passwords with other people.

16. Your Privacy Rights

Depending on your location and the circumstances, you may have rights relating to your personal information.

Under UK data protection law these may include the right to:

• Request access to your personal information.
• Ask us to correct inaccurate information.
• Ask us to delete your information.
• Ask us to restrict certain processing.
• Object to certain processing.
• Request portability of information in certain circumstances.
• Withdraw consent where processing relies on consent.
• Raise concerns about certain automated decision-making.
• Make a complaint to a data protection authority.

These rights are not absolute and may depend on the circumstances and legal basis for processing.

To exercise a privacy right, contact:

ben@optimumphysiques.co.uk

We may need to verify your identity before fulfilling a request.

17. Complaints

If you have concerns about how Applied Performance handles your personal information, please contact us first so we can investigate.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

Information about your rights and how to make a complaint is available from the ICO.

18. Third-Party Links and Services

Applied Performance may contain links to or integrate with third-party services.

Those services may have their own privacy policies and terms.

Applied Performance is not responsible for the privacy practices of third-party websites or services that operate independently from us.

19. Changes to This Privacy Policy

Applied Performance will continue to develop and new functionality may change how personal information is processed.

We may update this Privacy Policy from time to time.

When we make changes, we will update the Last updated date at the top of this policy.

Where a change materially affects how we use personal information, we may provide additional notice within the app, by email or through another appropriate method.

20. Contact Us

For questions about this Privacy Policy, requests relating to your personal information or other privacy concerns, contact:

Applied Performance

Email: ben@optimumphysiques.co.uk

Applied Performance is currently operated under the trading name Applied Performance in the United Kingdom.